Digital Marketing & Communication Officer - ADA0122

The Digital M&C Officer has responsibility for the management, maintenance and continuous improvement of the LIH digital presence to drive awareness and increase the visibility of the institute.
1A-B, rue Thomas Edison, Strassen L-1445, Luxembourg
17/01/2022 16:41:31
Key Accountabilities

Digital marketing & communication (M&C)

  • Develop and implement M&C campaigns, including Web, SEO/SEM, display and social media advertising
  • Contribute to the digital M&C strategy and plans
  • Identify trends and insights, and optimize spend and performance based on the insights

Web Management

  • Maintain functionality, appearance and accuracy of the institute’s new Web platform and websites
  • Identify, recommend and implement continuous improvement, responsiveness and SEO
  • Collect and analyze Web metrics, identify appropriate KPIs and provide regular tracking and reporting
  • Contribute to Web-related projects (Newsletter dissemination, digital internal communications,…).

Community Management

  • Design, build and maintain social media presence in line with the M&C strategy
  • Monitor and report on the institute online reputation
  • Measure and report performance of community management and assess against goals (ROI and KPIs)
  • Develop influencer network to increase visibility on social media
  • Promote and evangelize community activities internally. Develop and maintain community training resources, guidelines, and policies.
  • Train staff on how to participate and engage in the community.

KEY SKILLS, EXPERIENCE AND QUALIFICATIONS
  • Bachelor’s Degree in Digital M&C
  • Minimum 2 years of experience in Web, digital M&C and social media management
  • Excellent command of digital marketing communication tools and applications such as WordPress, Google Adwords/Analytics, Hootsuite,…
  • Languages skills: English (Excellent oral and written command). Good knowledge of French, German and Luxembourgish would be an asset
  • Ability to interact, communicate and present ideas.
  • Adaptable and flexible individual
  • Good time management and organisation skills

In short...

  • Contract type:           1-year fixed-term contract (maternity leave replacement)
  • Work hours:               Full time
  • Location:                   Strassen
  • Start date:                 April 2022
  • Ref:                             VD/DMCO0122/ADA/MARCOM

How to apply

Applications including a cover letter and a  curriculum vitae should be sent before 15 February 2022 through our website via the apply button below. Please apply ONLINE formally through this web page.
Applications by email will not be considered.